The biggest problem in business today: Left-brain management and right-brain marketing don't see eye to eye. Management is verbal, logical and analytical. Marketing is visual, intuitive and holistic.
How does the opposition manifest itself? Left-brainers are usually good talkers. Right-brainers are usually good writers. Marketing types think visually. They deal in words, of course, because marketing's ultimate objective is to own a word in the mind. But they want simple words that can easily be visualized.
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