The Rise and Fall of David Ogilvy - BusinessWeek
Aika kultainen ei koskaan enää palaa.
Davidin irrottautuminen WPP:n Martin Sorrellin tarjoukseen tarttumalla on haikean katkera.
In 1989, when Martin Sorrell, the CEO of ad conglomerate WPP,
approached with a takeover bid, Ogilvy's opposition was fleeting.
Roman, the chairman of Ogilvy & Mather at the time, provides a
spellbinding, first-person account of the denouement. At first Ogilvy
strongly resisted. But eventually, "worn and tired," he succumbed. In a
final meeting, he quieted his incredulous lieutenants. "I've mismanaged
my money. I have a castle and a young wife, and I need the money.
Greed." Roman caps this tale with a dull final chapter on Ogilvy's
lasting influence in advertising. But his account of the Scotsman's
capitulation to Sorrell is memorable.
Exit aihetta käsittelee myös Kari Tervonen tämänpäiväisessä M&M:ssä. Suosittelen sitäkin.
Aika kultainen ei koskaan enää palaa.
Davidin irrottautuminen WPP:n Martin Sorrellin tarjoukseen tarttumalla on haikean katkera.
In 1989, when Martin Sorrell, the CEO of ad conglomerate WPP,
approached with a takeover bid, Ogilvy's opposition was fleeting.
Roman, the chairman of Ogilvy & Mather at the time, provides a
spellbinding, first-person account of the denouement. At first Ogilvy
strongly resisted. But eventually, "worn and tired," he succumbed. In a
final meeting, he quieted his incredulous lieutenants. "I've mismanaged
my money. I have a castle and a young wife, and I need the money.
Greed." Roman caps this tale with a dull final chapter on Ogilvy's
lasting influence in advertising. But his account of the Scotsman's
capitulation to Sorrell is memorable.
Exit aihetta käsittelee myös Kari Tervonen tämänpäiväisessä M&M:ssä. Suosittelen sitäkin.
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