Mitä on Social Business Design?

Social business design :

The 20th century was all about the growth of corporations, pushing products and services to customers, developing top-down management and, in the latter quarter, developing computerised processes to do this more efficiently through centralised systems. Some of those systems worked well some of the time for some of the people (guess which!); many have failed dismally; all were costly.

Social business design is about redesigning those structures and processes to deliver solutions that people actually want, not what the corporation thinks they should have. It is about connecting and engaging with - indeed exploiting (but in the nicest possible way) - those who matter to the business: customers and employees. Success is possible today with very modest investment in systems and software - most of it nowadays is free or all-but; all that’s needed is the need and enthusiasm of the end-users who willingly put in most of the grunt work.