Taivas Lab - MCPC 2009 8.10.2009

Taivas Lab & workshop: Co-creating Me

360 million people have googled Harry Potter. This means that hundreds of millions of people probably are also active enough to talk about him to others... Thus marketing the books more effectively than any ad ever could.

Companies are not statues but organic entities that evolve continuously. Customers are not a threat but an innovative and active force that can help a company in becoming stronger, more desirable and more successful.

Traditionally brands have been cocreating people, offering them means to express their identities. Today people are cocreating companies by participating in marketing or even in product development. They do this invited or uninvited. Taivas Lab looks at ways in which companies can work as Editors in Chief of themselves, letting people get involved in making a company an icon.

Viewpoints during the day will include both social and other innovative media and platforms. Cases range from Habbo Hotel, virtual world for teenagers to Forum, the central Helsinki shopping mall where two young women will live 24/7, reporting their lives and shopping through videos, photos and text entries.

Taivas Lab will consist of keynote speeches and team work sessions that utilise rapid prototyping for giving participants both thoughts and solutions to walk away with. Any participant is encouraged to provide Taivas Lab with an actual business problem to be solved during the day with colleagues and both academic and business experts.

Puhetta johtaa Rory Sutherland